Professional Development CoursesEvent Entrepreneurship: Growth Strategies


Formerly Business Accelerator: Taking Your Business to the Next Level.

Are you ready to take your event business to the next level? If you’ve taken the craft of event planning to new heights, and want your business growth to reflect that, you’re not alone. In this course we’ll discuss strategies on how successful companies, both inside and outside the event industry, manage to grow into larger versions of themselves. We’ll dissect what it is that keeps most business owners from getting their companies to break out of their plateaus and hit that next stage of growth.


This course is now offered as an Independent Study. You may register at any time and benefit from the same great course materials as a traditional student. The difference? You will have the ability to review all course lecture materials at your own speed for 10 weeks.


Learning Outcomes

  1. Identify and analyze different paths for growth, and the differing strategies each requires.
  2. Identify common roadblocks businesses face in our industry, and how successful firms have overcome them.
  3. Discuss the personnel implications of the growth paths available, how to get buy in, and what to look out for.
  4. Understand the options of raising your prices vs. growing through volume.


  1. Big Picture
    1. Defining the next level
    2. Reverse-engineering a roadmap
    3. Working smarter, not harder
  2. The Entrepreneur's Dilemma: Where Owners Get Stuck
    1. Hiding in your comfort zone
    2. Thinking like an investor
    3. Finding accountability
    4. Shifting your time
  3. Pivoting to High Growth Opportunities
    1. Understanding 'comparative advantage'
    2. Allocating resources to drive growth
    3. Re-evaluating your ideal client and services offered
    4. Do you have the right personnel in place?
  4. The Boutique/Personal Brand Model: Serving the Same Number of Clients, But Raising Your Prices
    1. Selling greater value
    2. Building your profile: TV, books, & media exposure
    3. The value of presentation
    4. The importance of saying no
    5. Dealing with a more informed client
  5. The Agency/Expansion Model: Serving More Clients By Adding More Staff
    1. Which scenarios work best for this model
    2. The importance of systems & procedures
    3. Guarding against employees stealing your clients
  6. The Brand Extension Model: Creating New Product & Service Lines
    1. When to do it
    2. Insuring new business lines complement, not cannibalize, your core business
    3. Market positioning
    4. How to pivot your brand perception
  7. Breaking Through Obstacles
    1. Overcoming legacy systems holding you back
    2. Addition by subtraction
    3. Learning from setbacks
  8. Creating A Pro-Growth Culture
    1. What your business can learn from Apple, JetBlue, Ritz Carlton & other great brands
    2. Empowering criticism
    3. Encouraging innovation in your staff
    4. Challenging vendors to raise the bar
    5. Accountability & aligning incentives
  9. Building Client Relationships That Last
    1. Happy client vs. successful event
    2. Thought leadership
    3. Process leadership
    4. Relationship leadership
  10. Turning Around Difficult Situations
    1. Dealing with difficult clients
    2. Handling complaints
    3. Toxic employees
  11. Mergers & Acquisitions
    1. Partnering with others vs. building it yourself
    2. Positioning your company
    3. Things to watch out for


Free Course Preview

Course Details

  • Start Date:Learn Now! | Independent Study
  • Duration:6 Weeks
  • Location:Online
  • Tuition:$595

About the Instructor

Howard Givner

Executive Director

Event Leadership Institute

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the... find out more

Frequently Asked Questions

How does the course work?

Participants will log into our private Learning Management System, where you will have access to 6 weeks worth of content. You will be given an additional 4 weeks to complete all of the content as we understand our learners may have busy schedules.  Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace at anytime during the 10 weeks of your access. Short quizzes and assignments may be given to help reinforce learning outcomes.

What if I'm busy one week and can't get to the material?

This 6 week online course is offered as an independant study though the course will remain for 10 weeks, to allow participants to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).

When/how can I contact the instructor during the course?

The instructor will be available to answer questions and provide feedback via email and Skype.  The instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)

Tell me about your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of the final lesson and we'll give you a full refund.


"ELI has moved to the forefront of online learning for the event industry, and has created THE standard of education provision in both level of content and accessibility to students." Kevin White | President-Elect, ISES International, Adjunct Professor, NYU

"I loved this course! It was extremely valuable to me as I am just starting up my own company. Thank you for sharing all the great advice and tips." Rebecca Hatlestad

"Hands down, the best educational content and the smartest instructors in our industry." David Adler | CEO, BizBash

"I was late in getting up to speed on the materials, but once I got started with this course, I could not stop!  The curriculum is so relevant to me and my immediate needs.  What a great program!"  Monique Mason-Stelivan | Planright Meeting & Event Management

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The Event Leadership Institute

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