Wedding & Event Design
8 Week Online Certificate Course
Producing an aesthetically pleasing wedding or event that truly impresses seen-it-all attendees can be a daunting task. Adding to the pressure, today’s event designers are expected to incorporate food and beverage, technology, and branding and find innovative ways to play with color, create unique focal points, use lighting to make a space feel more intimate, and select florals that don’t max out the budget. Do you have the creative edge? Or, at a minimum, can you intelligently “talk the talk” with creative vendors in order to convey your vision?
This course covers the key principles of modern event design including how to create a design concept that achieves the client’s goals, meets their budget, and can be executed in the venue with the time allotted. Implement a wide range of elements into your next design concept, such as floral, furniture, lighting, branded accents, entertainment, technology and others. Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others. By the end of this wedding & event course you will be able to evaluate a venue’s challenges and assets that will be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.
Understand the key principles of modern event design, and how to create a design concept that achieves the clients goals, meets their budget, and can be executed in the venue with the time allotted.
Learn how to implement a wide range of elements into your design concept, including flowers, furniture, lighting, branded accents, entertainment, technology and others.
Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others.
Learn how to evaluate a venue’s challenges and assets to be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.
Scroll down to see more details including the weekly outline.
Start Date: February 4, 2020
Length: 8 Weeks Online
Instructor & Content:
CMP Clock Hours: 20
Course Cost: $795 USD
ELI Members Rate: $636 USD*
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* Click “Register Now” to check availability and deadlines. Cannot be combined with any other offers.
Instructor | Lindsay Landman – New York based event designer Lindsay Landman has been producing innovative weddings and special events across the globe since 2001. Her company, Lindsay Landman Events, has been a market leader in the unique integration of event planning, design and production, initiated by Lindsay’s trademark focus on the intersection of beauty and brains, form and function.
Lindsay is a go-to media resource, providing insight on weddings, design, etiquette and entertaining for dozens of publications including New York Magazine, Brides, The Knot, Inside Weddings and BizBash, as well as television outlets such as the Style Network and ABC-TV. Lindsay is passionate about writing for both business and pleasure and flexes her writing muscles regularly as a contributor for the Examiner.com and ChicTip.com as well as on the Lindsay Landman Events blog.
Lindsay earned her B.A. in English from the University of Pennsylvania, and in addition to a decade of event design coursework, she is currently studying Interior Design at the Fashion Institute of Technology. Beyond her role as President and Creative Director of Lindsay Landman Events, Lindsay is the founding President of the New York Chapter of Wish Upon a Wedding and the National Event Chair for the organization as well as a busy wife and mother of two boys. Lindsay and her family reside in New York City.
Please note: While course content and videos have been developed and delivered by industry expert Lindsay Landman, learners will not have access to Lindsay directly. This course is facilitated by industry leading instructor Morgan Westcott who guides and supports learners throughout the course, answers questions, provides feedback on assignments, grades quizzes and exams, and also teaches scheduled live classes.
Facilitating Instructor Morgan Westcott is the former director of sales and marketing for the Arts and Cultural Guide to British Columbia. More recently, she served as general manager of LinkBC, a provincial organization connecting tourism students with the industry. During her time at LinkBC, Morgan managed events with hundreds of attendees, and was lead author and editor of the Introduction to Tourism and Hospitality in BC, a textbook currently used by thousands of students.
In her consulting practice, Morgan has been a copywriter for Tourism New Westminster, a SuperHost certified trainer, and a consumer content generator for BC Lodging and Campgrounds Association. She also produced business-to-business guides for Destination British Columbia. She recently co-authored a chapter in a Palgrave Handbook on Dark Tourism. Morgan brings this expertise to her role as an instructor at the BC Institute of Technology (BCIT) for a variety of undergraduate courses in sales and marketing, as well as tourism development; and is as an associate faculty in the Royal Roads University MA program.
Morgan holds a Master of Arts in Tourism Management from Royal Roads University (2009), a Diploma of Technology in Marketing Management from BCIT (2004), and a Bachelor of Arts in English Literature from The University of British Columbia (2002).
- Defining event design
- Taking a holistic design approach
- Functional vs. aesthetic design
- Key pillars of design success
- Sources of inspiration
- Overcoming ‘designer’s block’
- Finding your personal voice
- Identifying the right clients for your style
- Hard, soft and live goods
- Graphics, patterns and textures
- Experience, entertainment and gifting
- Resource directory
- Design & communication process
- Complementary colors & the color wheel
- Primary, secondary & tertiary colors
- Pairings and palettes
- Perception of color
- Communicating about color
- Using the Pantone Matching System (PMS)
- Types of common flowers utilized, pros and cons
- Seasonality and other logistics
- Vases, urns and container options
- Working with plants & trees for aesthetic and functional use
- Linen options
- Chair options
- The tabletop real estate battle: decor vs. food service
- Working with mirrors & other reflective surfaces
- Candles: natural & artificial
- Fire code issues with open flame
- Designing a seating enclave
- Feng Shui tips for furniture placement
- Working with light up pieces
- Check-in & escort card table
- Product displays
- Bars and buffets
- Ceremony locations
- Function uses: hiding areas, dividing a room, shrinking a space
- Aesthetic uses: highlighting key areas
- Pipe and drape
- Sculpted walls
- Stage backdrops
- Custom or branded flooring and carpeting
- Gobos & projections
- Wait staff, coasters, napkins and other catering accents
- Coffee table books, pillows, framed photos & other furniture accents
- Social event branding
- The importance of lighting your decor
- Functional vs. aesthetic lighting
- Evaluating and utilizing natural light
- Renting chandeliers, lamps and other fixtures
- Tips for working with office lighting
- Up-lighting, washes, pin spotting and other techniques
- Working with LEDs
- Rigging basics
- Out of the box rigging solutions
- Avoiding any venue-related surprises on event day
- Hiding wires, jacks, and other evidence of the design ‘underbelly’
- Evaluating load-in & set up time requirements
- Evaluating load-in space restrictions
- Factoring in local fire code regulations
- Projection mapping
- Integrating photo booths
- Integrating entertainment
- Balloon drops, confetti canons, and other dramatic elements
- Importance of a scaled floor-plan
- Items often not accounted for
- Demo on creating a 3D rendering
- What challenges does the venue present
- What assets should be highlighted
- Functional considerations
- Rigging points, outlets, loading dock & freight elevator
- Verifying the venue’s measurements
- From design to production
- Where to source your supplies
- How to choose and test out a new vendor
- How to insure your vendors meet your standards
- Negotiating, payment schedule, and insurance
- Questions to ask
- Getting them to define success
- Understanding what “modern” or “classical” means to them
- Listening visually
- Getting a proper attendee profile
After you’ve successfully completed the course and final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Wedding & Event Design. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning.
You can display your digital credential on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.
What People Are Saying…
“This was one of the best online learning courses I have taken. The material was fresh and spot on. She was very engaged, and I almost felt like she was sitting in my office talking to me. She responded to students’ questions thoroughly and timely. Awesome job!”
“Thank you Lindsay! You are amazing! I can immediately implement what I have learned in this course on projects I am working on as a freelancer, while starting my own business.”
“Amazing course! Lindsay was a perfect instructor. Her lectures were spot on and lively. She answered all questions! She touched on so many things, and this course had so much info, it could have been a full year course!.”
“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”
“When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person’s legitimate, industry-specific education. A credential from E.L.I. tells us they are on the right track.”
The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.
How does the course work?
Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.
What if I’m busy one week and can’t get to the material?
At the end of this 10 week online course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).
When/how can I contact the instructor during the course?
The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)
Tell me about your learning guarantee?
The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.
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