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Wedding & Event Design Certificate

Overview

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Producing an aesthetically pleasing wedding or event that truly impresses seen-it-all attendees can be a daunting task. Adding to the pressure, today’s event designers are expected to incorporate food and beverage, technology, and branding and find innovative ways to play with color, create unique focal points, use lighting to make a space feel more intimate, and select florals that don’t max out the budget. Do you have the creative edge? Or, at a minimum, can you intelligently “talk the talk” with creative vendors in order to convey your vision?

This course will cover the key principles of modern event design including how to create a design concept that achieves the client’s goals, meets their budget, and can be executed in the venue with the time allotted. Implement a wide range of elements into your next design concept, such as floral, furniture, lighting, branded accents, entertainment, technology and others. Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others. By the end of this wedding & event course you will be able to evaluate a venue’s challenges and assets that will be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.

Did you miss the registration window? 

This course is now offered as an independent study course. You may register at any time and benefit from the same great course materials as a traditional student. The difference? You will have the ability to review all course lecture materials at your own speed and actually move faster if you so choose within the given timeframe of the course. Have a question and want to contact the instructor? Not a problem!

Tuition

Learning Outcomes

  1. Understand the key principles of modern event design, and how to create a design concept that achieves the clients goals, meets their budget, and can be executed in the venue with the time allotted.
  2. Learn how to implement a wide range of elements into your design concept, including flowers, furniture, lighting, branded accents, entertainment, technology and others.
  3. Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others.
  4. Learn how to evaluate a venue’s challenges and assets to be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.

Syllabus

  1. Big Picture Concepts
    1. Defining event design
    2. Taking a holistic design approach
    3. Functional vs. aesthetic design
    4. Key pillars of design success
  2. Creativity & Inspiration
    1. Sources of inspiration
    2. Overcoming ‘designer’s block’
    3. Finding your personal voice
    4. Identifying the right clients for your style
  3. Designer’s Toolbox
    1. Hard, soft and live goods
    2. Lighting
    3. Graphics, patterns and textures
    4. Experience, entertainment and gifting
    5. Colors
    6. Resource directory
  4. Designing with Color
    1. Complementary colors & the color wheel
    2. Primary, secondary & tertiary colors
    3. Pairings and palettes
    4. Perception of color
    5. Communicating about color
    6. Using the Pantone Matching System (PMS)
  5. Flowers, Trees & Foliage
    1. Types of common flowers utilized, pros and cons
    2. Seasonality and other logistics
    3. Vases, urns and container options
    4. Working with plants & trees for aesthetic and functional use
  6. Centerpieces, Tabletop & Candles
    1. Linen options
    2. Chair options
    3. The tabletop real estate battle: decor vs. food service
    4. Working with mirrors & other reflective surfaces
    5. Candles: natural & artificial
    6. Fire code issues with open flame
  7. Furniture & Fabrics
    1. Designing a seating enclave
    2. Feng Shui tips for furniture placement
    3. Working with light up pieces
  8. Focal Points
    1. Entrances
    2. Stages
    3. Check-in & escort card table
    4. Product displays
    5. Bars and buffets
    6. Ceremony locations
  9. Walls, Backdrops & Flooring
    1. Function uses: hiding areas, dividing a room, shrinking a space
    2. Aesthetic uses: highlighting key areas
    3. Pipe and drape
    4. Sculpted walls
    5. Stage backdrops
    6. Custom or branded flooring and carpeting
  10. Branding Overview & Corporate Events
    1. Gobos & projections
    2. Wait staff, coasters, napkins and other catering accents
    3. Coffee table books, pillows, framed photos & other furniture accents
    4. Social event branding
  11. Lighting
    1. The importance of lighting your decor
    2. Functional vs. aesthetic lighting
    3. Evaluating and utilizing natural light
    4. Renting chandeliers, lamps and other fixtures
    5. Tips for working with office lighting
    6. Up-lighting, washes, pin spotting and other techniques
    7. Working with LEDs
  12. Rigging, Installation, & Venue Logistics
    1. Rigging basics
    2. Out of the box rigging solutions
    3. Avoiding any venue-related surprises on event day
    4. Hiding wires, jacks, and other evidence of the design ‘underbelly’
    5. Evaluating load-in & set up time requirements
    6. Evaluating load-in space restrictions
    7. Factoring in local fire code regulations
  13. Technology & Special Effects
    1. Projection mapping
    2. Integrating photo booths
    3. Integrating entertainment
    4. Balloon drops, confetti canons, and other dramatic elements
  14. Floor-planning & Room Layout
    1. Importance of a scaled floor-plan
    2. Items often not accounted for
    3. Demo on creating a 3D rendering
  15. Choosing an event space
    1. What challenges does the venue present
    2. What assets should be highlighted
    3. Functional considerations
    4. Rigging points, outlets, loading dock & freight elevator
    5. Verifying the venue’s measurements
    6. Tents
    7. From design to production
  16. Working With Your Vendors
    1. Where to source your supplies
    2. How to choose and test out a new vendor
    3. How to insure your vendors meet your standards
    4. Negotiating, payment schedule, and insurance
  17. Client Connections
    1. Questions to ask
    2. Getting them to define success
    3. Understanding what “modern” or “classical” means to them
    4. Listening visually
    5. Getting a proper attendee profile
  18. Design and Communication Process
  19. Budgeting and Pricing
    1. Selling your vision
    2. How many concepts to present
    3. Inspiration boards & Pinterest
    4. Pricing our your designs

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