The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.
As an Event Leader, becoming a member of a professional association related to the meetings and events industry is an important step for your career. It allows you to network with fellow industry leaders, and to grow professionally in that network. But just joining and waiting for an email or call isn’t enough…you have to drink the proverbial “kool-aid” to become fully engaged.
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