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3 Key Components of Experience Design

3 Key Components of Experience Design

Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...
Your Story Blog Series: Corinne Kessel, CSEP

Your Story Blog Series: Corinne Kessel, CSEP

Corinne Kessel, CSEP is the Principal of Greenscape Design & Décor, a company that specializes in interior plantscaping and greenery-centric event design. Having worked in the business since 2004, Corinne’s career has grown from administrative tasks to business...
Event Leader Q&A Webinar: Laura Ritchie

Event Leader Q&A Webinar: Laura Ritchie

Event Leader Q&A Webinar Series Introducing Event Leader Q&A webinar series! We’re providing event professionals the opportunity to participate in an intimate webinar with an event or meetings industry expert. With a maximum of 25 attendees per webinar,...
Event Leader Q&A Webinar: David Merrell | ELI Members Only

Event Leader Q&A Webinar: David Merrell | ELI Members Only

Members-Only Event Leader Q&A Webinar We’re providing our subscribers the opportunity to participate in an intimate webinar with an event or meetings industry expert. With a maximum of 20 attendees per webinar, you’ll have the opportunity to ask our...
The Unique Value of Wedding Designers

The Unique Value of Wedding Designers

Wedding planner, wedding coordinator, wedding designer, and more; there are so many different labels for the wedding industry professionals who help brides and grooms organize their big day. However, these titles don’t all mean the same thing. In fact, there’s a...
The Multi-Sensory Event Experience

The Multi-Sensory Event Experience

Gone are the days of the stuffy black-tie fundraising gala: an event built on a five-course meal and lengthy live program featuring speakers touting organizational accomplishments. Today’s eventgoers demand a more interactive experience. They want to engage with the...
How Event Planners Can Overcome the Dreaded Creative Block

How Event Planners Can Overcome the Dreaded Creative Block

We’ve all been there. Some days, your creative juices seem to just flow effortlessly. Other days, getting a creative idea to spring into your mind is like pulling teeth. Don’t worry, you haven’t run the creativity well dry. In fact, the great American Poet Maya...
Tapping Into the Meaning of Color When Planning Your Next Event

Tapping Into the Meaning of Color When Planning Your Next Event

Color is more than just a straightforward design choice and much more than just a theme. Color has the ability to make a direct impact on the way your attendees think and feel during your event, as well as how they behave. Each color evokes different emotions, and we...
Event Planner vs. Event Designer – What is the Difference?

Event Planner vs. Event Designer – What is the Difference?

As the wedding and event industries have grown markedly over the last ten years, what was once an over-arching profession of “event planner” or “wedding planner” has been slowly divided into a number of factions – planner, designer, and stylist – each title...