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Featured Video | The Psychology of Events With Kevin White, CSEP

Featured Video | The Psychology of Events With Kevin White, CSEP

Overview Other industries utilize sophisticated psychological analysis to make their marketing efforts more impactful. Yet the events industry continues to lag in bringing that discipline and strategic viewpoint to events as marketing vehicles. Using a company’s...
Define Your Brand, Elevate Your Business

Define Your Brand, Elevate Your Business

How do you differentiate your business in the face of ever-increasing and overwhelming competition? How can you take your business to the next level? What is missing? In this week’s Featured Video, Defining Your Brand, Sean Low discusses the 4P’s: Passion,...
Proving Your Value with Digital Credentials

Proving Your Value with Digital Credentials

This post originally appeared in BizBash.com on September 11, 2014. Last month I moderated a roundtable for heads of in-house event departments, and one of the main issues to arise was the challenge of proving the value of in-house planners. “Executives in my company...
The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

This is a guest blog by Jim Alkon of Meetings and Media, a media/business development consultancy.  Jim is also an adviser to the Convention Industry Council, and the VP of Programs for MPI Greater New York Chapter. For all the event industry salespeople who have...