10 Ways to Measure Audience Engagement at Your Event

10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how effective your methods are and influence future events in positive ways. Here’s how to measure (and increase) audience engagement at your event.

Diversifying Your Creative Materials with Printing Techniques

Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. Creative materials are what sets up event themes and guest expectations and, most important, what sets us apart from our competitors.

A Quick Guide to Key Social Media Channels for Event Profs

A Quick Guide to Key Social Media Channels for Event Profs

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave social media as an afterthought when it should really be at the forefront of an event management and marketing strategy. 

Leveraging Social Media for Event Marketing

Leveraging Social Media for Event Marketing

You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list.

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