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Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Last month, we looked at four tools to help us increase our event marketing ROI. Marketing automation, proximity marketing, personalization, and analytics and insights. Now that we know what metrics are important and how to derive insights, how do we activate these...
Your Story Blog Series: Christy Lamagna

Your Story Blog Series: Christy Lamagna

Christy Lamagna, CMP, CMM, and CTSM is an accomplished professional speaker, event industry coach and mentor, instructor, and the CEO and Master Strategist of Strategic Meetings & Events. However, like many others, her start in events came indirectly. For Christy,...
Event Leader Q&A Webinar: Sean Low | ELI Members Only

Event Leader Q&A Webinar: Sean Low | ELI Members Only

Introducing ELI’s Brand New Members-Only Event Leader Q&A Webinar Series! We’re providing our subscribers the opportunity to participate in an intimate webinar with an event or meetings industry expert. With a maximum of 20 attendees per webinar,...
Your Story Blog Series: Stephanie Gatton

Your Story Blog Series: Stephanie Gatton

With a background in creative writing and theatre, Stephanie’s start in the events industry was not traditional. However, it’s clear her creative background helped propel her career planning events. Stephanie is the Assistant Director of Special Events at The...
Your Story Blog Series: Annie Leroux

Your Story Blog Series: Annie Leroux

Annie Leroux knew she had stumbled upon a passion for events when she found herself responsible for planning her first large-scale event during an internship. Today, Annie has worked her way up in the industry and is a Senior Event Planner of Global Events at The...
Your Story Blog Series: Christina Taylor

Your Story Blog Series: Christina Taylor

Armed with over 20 years of experience in the industry, Christina Taylor is the President and Owner of TaylorMade Experience (TME), a full-service consultancy that specializes in event management, business management, fundraising, and more. Christina started her...
Event Leader Q&A Webinar: Aidan Henry | ELI Members Only

Event Leader Q&A Webinar: Aidan Henry | ELI Members Only

Introducing ELI’s Brand New Members-Only Event Leader Q&A Webinar Series! We’re providing our subscribers the opportunity to participate in an intimate webinar with an event or meetings industry expert. With a maximum of 20 attendees per webinar,...
Event & Meeting Management Fundamentals Open House Webinar | Jan 15

Event & Meeting Management Fundamentals Open House Webinar | Jan 15

OPEN HOUSE FREE WEBINAR Event & Meeting Management Fundamentals Certificate Course Whether you’ve been considering taking the leap and launching a career in events, or you’re looking to expand your industry knowledge in a more formalized way, our upcoming Event...
Your Story Blog Series: Will Curran

Your Story Blog Series: Will Curran

When Will Curran began to DJ in high school, he had no idea his fun gig would end up transforming into a wildly successful production business, Endless Events. Today, Endless boasts an impressive roster of clients, from Uber and Emerald City Comicon to Bud Light and...