Smarticle READ TIME: 3 minutes As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not...
Smarticle READ TIME: 2 minutes There are many different formats to choose from when planning fundraising events. One particular favorite, though, is fundraising galas. Galas create a valuable opportunity to bring together all different types of people from various...
Smarticle READ TIME: 3 minutes In this week’s Smarticle, we’re taking a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events. By definition, event entertainment is any live performance experience...
Smarticle READ TIME: 2.3 minutes We’re considering a high-end museum for our upcoming client event. What do I need to know? Alternative Venues 101 Museums are a type of alternative venue, which we define as a venue whose main purpose and design is for something other...
Smarticle READ TIME: 2.5 minutes We booked a venue for our gala dinner expecting 300 people, but now it’s looking like we’ll have closer to 150. It’s How can I arrange the room so that it doesn’t look empty? Space Optics & Dynamics Perception is everything in...
Smarticle READ TIME: 2 minutes Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the...
Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...
As Event Leaders it is on us to ensure that any person attending an event will have the same experience – a sizable challenge – but when has our Industry ever shied away from an opportunity to be the voice. This means as event designers we must think...
Entitled. Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37. I would even argue that the term “millennial” itself, denotes a negative undertone....
