6 Steps To Get Publicity For Your Event Business

6 Steps To Get Publicity For Your Event Business

Smarticle READ TIME: 3 minutes As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not...
Hosting a Fundraising Gala

Hosting a Fundraising Gala

Smarticle READ TIME: 2 minutes There are many different formats to choose from when planning fundraising events. One particular favorite, though, is fundraising galas. Galas create a valuable opportunity to bring together all different types of people from various...
Hosting Events In Museums: What You Need To Know

Hosting Events In Museums: What You Need To Know

Smarticle READ TIME: 2.3 minutes We’re considering a high-end museum for our upcoming client event. What do I need to know? Alternative Venues 101 Museums are a type of alternative venue, which we define as a venue whose main purpose and design is for something other...
Questions to Ask When Evaluating An Outdoor Event Site

Questions to Ask When Evaluating An Outdoor Event Site

Smarticle READ TIME: 2 minutes Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the...
3 Key Components of Experience Design

3 Key Components of Experience Design

Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...
Diversity and Accessibility – the Coefficients of Inclusion

Diversity and Accessibility – the Coefficients of Inclusion

As Event Leaders it is on us to ensure that any person attending an event will have the same experience – a sizable challenge – but when has our Industry ever shied away from an opportunity to be the voice.  This means as event designers we must think...
Embracing and Leveraging Millennial Strengths

Embracing and Leveraging Millennial Strengths

Entitled.  Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37. I would even argue that the term “millennial” itself, denotes a negative undertone....