An Introduction to Event Insurance Essentials
It’s important for event and meeting planners to have a good grasp of basic insurance principles to ensure that they have the proper coverage for their events.
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Technical Production
Creating a Run of Show – Important Components
A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.
6 Steps To Get Publicity For Your Event Business
Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.
Hosting a Fundraising Gala
Fundraising galas create a valuable opportunity to bring together all different types of people from various industries to support an important cause.
5 Questions to Ask Your Client Before Selecting Event Entertainment
Take a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events.
Hosting Events In Museums: What You Need To Know
Considering a high-end museum for an upcoming event? Here are you few things that you need to know…
How To “Shrink” A Room When Your Event’s Guest Count Is Too Small For the Space
Perception is everything in these situations. If you had that same 150 people in a venue that maxed out at 150, it would have the buzz of a sold out event…
Questions to Ask When Evaluating An Outdoor Event Site
Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the natural air can provide an incredible and unique experience for guests.
3 Key Components of Experience Design
There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event elements to fulfill a set of goals.
Diversity and Accessibility – the Coefficients of Inclusion
As Event Leaders it is on us to ensure that any person attending an event will have the same experience and this means as event designers we must think deeply about the symbiotic relationship between diversity, accessibility and inclusivity in order for all attendees to feel valued, respected and most of all…
Embracing and Leveraging Millennial Strengths
Entitled. Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37.
Golden Nuggets – The Hidden Value of Professional Development
So much like mining for precious stones and mineral, conference experiences are defined by the golden nuggets we forage. It might be that one connection made unexpectedly during a coffee-break, a speaker that inspires one golden idea, or even an event set up we experience in a session that will make a difference in the work we do.
Camera Riser | Tech Thursdays Videos
In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “What is a camera riser?”. Kevin shares what the difference is between a regular riser or stage deck vs. a camera riser, and why you need one when having a camera at your event.
Radio Frequency Identification (RFID): What It Is & Why It Matters
One of the latest technologies that you’ll start to see more of over the next few years is Radio Frequency Identification (RFID). You may have even heard of this type of tech before, but maybe you’re not quite sure what to do with it. To help you decide if RFID technology is right for your next event, we’re going to dive into what exactly Radio Frequency Identification is, what problems it solve, and additional benefits it can provide.
Featured Event Leader: Kimberly Doell, CMP
Serving on the International Live Events Association (ILEA) Rhode Island Board for six years in a row, being a finalist in the BizBash Event Style Awards and now, serving as President of her ILEA chapter, it’s no doubt Kimberly Doell, CMP, has made her mark on the events industry.
How to Constantly Push Yourself to Take Your Event Career to the Next Level
The special event world is demanding and stressful, but can also be very rewarding. The glowing smile of an event guest can’t be overstated. It gives you that warm, fuzzy feeling knowing that you’ve put your own personal imprint on that attendee’s experience. Crafting these special memories is a tall order, and constantly pushing the boundaries is difficult.
Your Story Blog Series: Carleigh Dworetzky
When Carleigh Dworetzky first began her career in the hospitality industry, she had no idea her career would undergo such an impressive transformation, taking her…
Your Story Blog Series: Jennifer Davidson
Jennifer Davidson is the Founder and Managing Director of Sleek Events, a boutique events agency with an impressive roster of clients including Amazon Business, Looker…
Your Story Blog Series: Courtney Lohmann, CMP
When Courtney began her journey towards a career in events, the most relevant degree she could achieve was in Recreation & Leisure Services Administration with an emphasis in Special Events from The Florida State University. Since then, the events world has changed dramatically, many leading universities offer event programs and education, and the industry as a whole has drastically shifted, too. With nearly 20 years of experience in the world of events, Courtney has seen many of those changes first-hand.
Your Story Blog Series: MarrLa Merritt
Event Leadership Institute and Montclair State University alum, MarrLa Merritt, has had quite the prosperous career in events. How did MarrLa get her start in the industry and where is she today?
Your Story Blog Series: Caroline Kay
Caroline Kay is a conference and event planning mastermind with boundless creativity and more than 15 years of business and event management experience. She’s recognized for thoroughly understanding the business needs of her clients and producing events that meet those demands. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye to ROI for her clients.
5 Benefits of Untraditional Event Venues
Untraditional venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling allies, art galleries, zoos, museums, aquariums, or even parking lots could all make great untraditional venues for conferences, workshops, fundraisers, galas, or other business-related events.
Diversifying Your Creative Materials with Printing Techniques
To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. Creative materials are what sets up event themes and guest expectations and, most important, what sets us apart from our competitors.
Your Story Blog Series: Corinne Kessel, CSEP
Corinne Kessel, CSEP has more than a decade of experience designing and managing event décor installations in Western Canada. Her hands-on approach, attention to detail, and dedicated team have earned Greenscape Design & Décor a reputation for producing high quality specialty event décor. Her undeniable passion and dedication to the events industry, and the people within it, has positioned her as an industry leader and valued collaborator. Corinne supports those around her, gives back to her community and donates her time to industry associations. Corinne is also a published author, an accomplished musician and most importantly, a tired mom of 2 energetic toddlers!
Your Story Blog Series: Kate Bullard
Kate Bullard is an Events Manager at Baker McKenzie and has over 7 years events management experience in the legal sector. Kate manages a varied programme of events ranging from conferences, roundtables, drinks receptions and other corporate hospitality events. Kate is the co-founder of Eventprofslive, a networking group for corporate event managers based in London and the surrounding home counties.
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI
Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.
Event Jobs | April 2018
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of…
Your Story Blog Series: Helen Moon
Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 21 years and includes event production, venue operations, proactive sales and digital marketing. Helen is known for her role as CEO and Founder of EWL Club, Editor of the Diary of an #Eventprof blog, and now Managing Director of EventWell Ltd and co-founder of #EventWell17 and UK Event Wellbeing Week.
Part 1 of 2: Four Tech Tips for Increasing Your Event ROI
Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.
Your Story Blog Series: Annette Naif
Since 1986 Annette Naif, CEO & Creative Director of Naif Productions, has been designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been Annette’s passion from the beginning. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event design company in 2010.
Event Jobs | March 2018
Are you looking for a new job? Do you want to launch a career in the events industry? Check out our March list of exciting career opportunities available right now!
How to Pitch Your Favorite Speakers for your Next Event
So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me, you know that speaker vetting can be, at best, a time-consuming process and, at worst, a frantic, soul-crushing search for someone who is going to both deliver AND make your client or boss happy. While I can’t help you meet your next best speaker, below is the tried and true process I use with all my clients, that often yield them better results than pricy search firms and mass press releases.
Leveraging Social Media for Event Marketing
You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list.
Event Jobs | February 2018
Are you looking for a new job? Do you want to launch a career in the events industry? Check out our February list of over 190 exciting career opportunities!
Your Story Blog Series: Christina Taylor
Armed with over 20 years of experience in the industry, Christina Taylor is the President and Owner of TaylorMade Experience (TME), a full-service consultancy that specializes in event management, business management, fundraising, and more.
Your Story Blog Series: Brandi Carson
From a career in project management to interning at the White House, Brandi Carson has had her fair share of dynamic and challenging experiences. Today, Brandi is a successful business owner with a thriving wedding planning company.
Effective Time Management Tips
As event planners, we handle it all—what time the tables are being delivered, what time the entertainment goes on stage, what meals are being served—don’t forget the lady at table 10 who requested a vegetarian meal. She’s already emailed three times about it! Our minds are constantly moving from one thing to the next—no wonder it’s easy to get distracted by shiny things.
Your Story Blog Series: Will Curran
When Will Curran began to DJ in high school, he had no idea his fun gig would end up transforming into a wildly successful production business, Endless Events. Today, Endless boasts an impressive roster of clients, from Uber and Emerald City Comicon to Bud Light and Amazon.com.
Event Jobs | January 2018
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Likewise, many industry employers reach out to us looking for good candidates to fill a variety of job positions, knowing that we strive to help event pros raise the caliber of their work to the best possible industry standards. Here, then, is our effort to help bring these two parties together.
Your Story Blog Series: Mia Monroe
While going into the field of events is a dream career for many, some top-notch event professionals just happen to fall into the role. That’s the case with Mia Monroe, CSEP, CGMP, CMP, Conference and Event Manager at All Points Logistics/ NASA-Johnson Space Center.
The Multi-Sensory Event Experience
Gone are the days of the stuffy black-tie fundraising gala: an event built on a five-course meal and lengthy live program featuring speakers touting organizational accomplishments.
Today’s eventgoers demand a more…
10 Tips for Limiting Event Attrition
One of the greatest challenges event planners face is how to minimize attrition while maximizing attendance and engagement. Making sure guests attend the event and have an amazing time is vital—but how do you ensure that everyone who RSVPs will actually show?
9 Can’t-miss Tips to Help You Bolster Your Events Career
Whether you’re just starting out in the event and meetings industry or you’re looking to take your current career to the next level, these tips can help you elevate your career!
How Event Planners Can Overcome the Dreaded Creative Block
As a result, a creative block can be a blow to an event planner’s productivity and ability to do their job. While creative blocks are at times unavoidable, they can be overcome. We’ve put together some sound strategies for overcoming your next creative block when it strikes.
An Event Producer’s Guide to Putting Out Fires (Literally)
Event planners are notorious for their attention to detail, perfected timelines, relationships with vendors, venues and clients, and overall not-messing-around standards of excellence. They’re also known for their ability to adapt and flawlessly execute their Plan B, C or even D as naturally as if it were Plan A.
OPEN HOUSE: Technical Meeting & Event Production Webinar
Want to upgrade your event tech and AV skills? Sign up for our Open House webinar to learn more about taking our Technical Meeting & Event Production course and hear from the instructor, Brandt Krueger!
Tapping Into the Meaning of Color When Planning Your Next Event
Wondering how to choose color strategically at your next event? Find out in our latest blog post.
Addition By Subtraction: Dropping Low-Margin Clients to Grow Your Business
You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode.
Top Mistakes Planners Make When Ordering AV
In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV…
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