Key Ingredients for Event Success – Part 1: Defining the “Why”

Key Ingredients for Event Success – Part 1: Defining the “Why”

Ok event holders (clients) and do-ers (planners) – it’s time to get real.  Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event process is defining the “why” of the event on the front-end and the second is taking the time to do a thorough debrief on the back-end…

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