Wedding planner, wedding coordinator, wedding designer, and more; there are so many different labels for the wedding industry professionals who help brides and grooms organize their big day.
However, these titles don’t all mean the same thing. In fact, there’s a significant difference between what wedding planners and wedding designers do. And while wedding planners serve an important purpose in the lengthy wedding planning process, wedding designers bring a unique set of skills to the table.
If you’re planning to become a wedding designer, it’s important that you know how to communicate your value to potential clients. You should easily be able to convey the key differences between a wedding planner and wedding designer, the dynamic skills wedding designers have, and how you will help take their wedding to the next level.
Keep reading to learn more about the unique value of wedding designers.
The Key Difference Between Wedding Planners and Wedding Designers
Whether you’re already a wedding planner looking to offer additional services, or you’re a newcomer to the industry and breaking into wedding design, it’s crucial to understand the differences between the two roles.
Wedding planners fulfill the traditional duties of an event planner. This includes responsibilities like logistics, budgeting, negotiating with suppliers, and ensuring the day’s schedule will run according to plan. While wedding planners may dabble in event design by advising clients on things like color palettes and centerpieces, it’s not the main focus of their duties.
Wedding designers, on the other hand, focus on the visual side of the wedding and do not perform the logistical duties that wedding planners do. Designers use their expertly-trained artistic eye to create a beautiful and streamlined wedding concept from beginning to end.
When it comes to planners and designers, it’s not necessarily a one or the other scenario. If a potential client is wondering which type of wedding professional is right for them, it’s probably best to advise them on the unique roles of designers and planners and that they are quite different. To reap the benefits of both, suggest your client hires a wedding designer and a planner.
Wedding Designers Help Create a Unique Experience
For brides who want their wedding to be truly unforgettable and one-of-a-kind, a wedding designer’s services are invaluable. Because wedding designers specialize in all things visual and design-related, they have an extensive arsenal of unique ideas for décor, lighting, floral arrangements, and more, and are less likely to recycle ideas from Pinterest or other wedding publications.
Best of all? Wedding designers know how to tie it all together, so everything compliments each other, from the room layout and styling to the color scheme and accent details, and nothing is out of place.
Wedding Designers Can Help Couples with Little Creative Direction
Not every couple has a clear vision of what they want their wedding to look, feel and be like. Wedding designers are experts at crafting a creative vision and because of that, are an excellent resource for couples that need help deciding on their wedding theme.
Designers can help couples determine what makes their relationship unique and what’s special to them and then tie that into the décor and design of the wedding, creating a perfectly tailor-made wedding for the couple.
The Most Important Value of Wedding Designers
Above all else, the best value wedding designers provide is expertise in all things design. While traditional wedding planners may have some of these skills, wedding designers devote their professional lives to their art form.
If you become a wedding designer, your knowledge and professional expertise will go a long way towards helping couples make their dreams become a reality.
What do you think adds to the unique value of wedding designers? Let us know in the comments below!
Interested in learning about wedding and event design? Check out our upcoming 8-week Wedding & Event Design Certificate online course.